Liminal Investment Holdings Pty Ltd
Privacy policy
How we handle personal information, what we collect when you contact us or use this website, and how to reach us about it.
Last updated 9 September 2026.
Who this covers
This policy applies to Liminal Investment Holdings Pty Ltd and to embarkcapital.com.au, including any form on it.
We handle personal information in accordance with the Privacy Act 1988 (Cth) and the thirteen Australian Privacy Principles in Schedule 1 to that Act.
This policy covers the website. If you go on to apply for funding, we will tell you separately what is collected as part of that application.
What we collect, and why
- What you give us. When you complete the enquiry form: your first and last name, your email address, your company, and whatever you write in the message field. When you book a call, the booking service records your name, email address and the time you chose.
- What is recorded automatically. Standard web analytics about your visit can include pages viewed, approximate location, device and browser, and how you arrived. PostHog follows the choice described below. We also use a visitor identification service, described below.
- Why we need it. To reply to you, to arrange a conversation if you ask for one, to understand which parts of the site are useful, and to protect our forms from automated abuse.
If you do not give us the information the form asks for, we may not be able to respond to you.
Cookies, analytics and visitor identification
This site uses cookies and similar technologies. The PostHog panel explains its choices plainly and lets you change them later.
- Google Analytics. We use Google Analytics to measure how the site is used. It sets cookies and records device and usage information. You can prevent it using your browser's cookie controls or Google's browser opt-out add-on.
- PostHog analytics. If you choose Accept in the Cookies and analytics panel, a first-party cookie recognises repeat visits and enables page journeys, approximate geography, link and button interactions, heatmaps, performance and error measurement, and privacy-masked session replay. Form fields are excluded and replayed input values are masked. If you choose Decline, PostHog supplies anonymous daily counts without recognising you across days. An opaque Decksend link identifier may attribute a consenting visit to its intended investor record. It contains no name or email address, and forwarded links mean this is attribution rather than proof that a particular person visited.
- reCAPTCHA. Our forms are protected by Google reCAPTCHA, which collects device and interaction signals to distinguish people from automated submissions.
- Booking and chat. Our call booking widget and our chat widget are supplied by third parties and set their own cookies when you use them.
Use Cookie settings in the footer to change your PostHog choice. You can also block or delete cookies through your browser settings. Services such as Google Analytics, booking and chat use their own controls, and parts of the site that rely on them may then stop working.
Who we share it with
We do not sell personal information, and we do not disclose it for anyone else's marketing. We share it only where it is needed or where the law requires it:
- Our technology providers, being the companies that host this website, deliver our forms, hold our customer records, run our analytics, provide booking and chat, and provide visitor identification. They may access information only to provide those services to us.
- Our professional advisers, being legal, accounting and compliance advisers, where they need it to advise us.
- A regulator, court or other authority where we are required or authorised by law to disclose it.
Where it is held
Enquiries are recorded in our own systems, in a database hosted in Sydney, Australia. Some of our technology providers are companies based overseas, and their personnel may be able to access information held for us in the course of supporting those services. Before disclosing personal information to an overseas recipient we take the steps required by Australian Privacy Principle 8 to ensure it is handled consistently with the Australian Privacy Principles.
Keeping it secure, and how long we keep it
Access to enquiries is restricted to the people at Embark who need it, and is authenticated. Information is transmitted over an encrypted connection.
We keep records for seven years. That is the period required of us under the Anti-Money Laundering and Counter-Terrorism Financing Act 2006 (Cth), which applies to us as a provider of lending services, and we apply it to enquiries as well rather than operating two retention rules. When information is no longer needed and we are not required to keep it, we destroy it or de-identify it.
Getting access, or correcting it
You may ask us for a copy of the personal information we hold about you, and you may ask us to correct it if it is wrong. These are your rights under Australian Privacy Principles 12 and 13. Write to the address below. We will respond within a reasonable period, normally 30 days, and there is no charge for making a request. If we cannot give you access we will tell you why in writing.
If you are not happy with how we handled it
Tell us first, using the contact details below, and we will investigate and respond in writing. If you are not satisfied with our response, you can complain to the Office of the Australian Information Commissioner, which is the regulator for privacy in Australia.
Office of the Australian Information Commissioner · oaic.gov.au · 1300 363 992 · GPO Box 5218, Sydney NSW 2001
Contact us
- Privacy enquiries
- hello@embarkcapital.com.au
- Entity
- Liminal Investment Holdings Pty Ltd
- ABN
- 61 690 446 998
Changes
If we change this policy we will publish the revised version here and update the date at the top. The version on this page is the current one.